We inspire growth, transformation, and connection by providing accessible and holistic solutions that empower individuals to thrive and bloom into their full potential.
We lead with authenticity, honesty, and compassion, building trust through meaningful connections and purposeful actions. Doing what’s right is at the heart of who we are.
We contribute with dedication, resilience, and a growth mindset to create lasting impact and meaningful results in the lives of people, families, and the communities we serve.
We care about our people and provide a culture of trust, support, and connection. By prioritizing well-being, growth, and flexibility, we ensure a supportive environment.
After building one of the largest elder home care networks in Massachusetts, Joanne Mercaldi witnessed firsthand how stress, family responsibilities, and mental health challenges affected her 650+ staff. This experience ignited her passion for revolutionizing employee well-being. In 2020, she launched BLOOM with a mission to seamlessly integrate mental health, personal well-being, and caregiving support into a unified platform. Since then, Joanne has collaborated with leaders in health, business, and education to deliver holistic solutions that empower employees to thrive both at work and at home.
Parenting while managing a career is a balancing act. Companies can support working parents by offering flexible schedules, access to parenting resources, and family-centered benefits.
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Eldercare responsibilities are increasing for many employees, leading to emotional stress and absenteeism. By recognizing and supporting these employees with caregiving resources and flexible leave...
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Corporate wellness is evolving. Today, it’s not just about health programs or gym memberships; it’s about supporting the full spectrum of employees' lives—from parenting to...
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